Talking Into the Future: Your Personal Brand and Career Transitions

This post was sparked by one written by Hans De Leenheer (@HansDeLeenheer), 4 Tips for My Marketing Utopia. I actually disagree with many of the specifics of his post, but it contains one comment to which I’ve given quite a bit of thought in recent years as I’ve watched various colleagues move around:

“If you have to change jobs in a few weeks, will you still be able to back everything you said without apologising?”

There are people in the tech world who will passionately—vociferously—argue that the architecture of their current product is the only intelligent way of handling the Next Big Thing in IT. And then they move on to a competitor and suddenly everything they ever said in the past about their new employer or its approach apparently never happened. Continue reading