Deploying Out of Context: Behavioral Findings

I conducted a practical anthropology experiment recently: I wore an 18th century dress with a long train out to a masquerade-themed event, and then to a private party. Some of the things I learned about how unfamiliar things affect behavior were unexpected, and applicable outside the realm of retro fashion. I detail my findings below.

Introduction

You get dressed every day. You’ve been doing it for years. You might give some thought in the morning to the design of how you will be presenting yourself that day, but probably almost none to the mechanics of getting dressed and moving about in your clothes.

You can do that because the clothes you own are designed for the social context AND the physical environment in which you operate. But change any of those things and you quickly find you have to adapt to all of them. Continue reading

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